What’s Poppin’
One year ago today, we introduced Poparazzi to the world. We saw Poparazzi skyrocket to the #1 on the AppStore as our small team of four scrambled to keep the app online. What started as “just a novel idea”, grew into something much, much bigger than any of us could’ve ever imagined.
We wanted to create a safe place on the internet for people to connect authentically with their closest friends — so we removed the ability for people to post about themselves and built a new social network around friends creating content for each other rather than themselves.
One year into growing and evolving Poparazzi, our community has continued to show us their appetite for a new social network centered around real friends and authentic connection. Since our launch, over 100 million photos and videos have been shared on Poparazzi and the app has been downloaded over 5 million times.
While our user base right now is predominantly in the U.S., we’ve seen Poparazzi spread to communities all over the world. What’s been most surprising to us has been the adoption of Poparazzi within the Gen Z community. 95% of our active user base is under 21 years old and over 75% of our active users are between 14–18 years old. Because of this, we’ve spent the last 12 months doubling down on content moderation, privacy and security to ensure the safety of our community and making sure we grow responsibly.
We watched and listened closely to our community over the last year as they shared all the different ways they used Poparazzi. By having friends build each other’s profiles, our users learn about each other through the lens of their friendships. Whether it’s a pop of a close friend sleeping in class, a pop of your crush reacting to flowers on valentines day, or a pop of your entire squad doing the griddy, the content we see on Poparazzi share one thing in common: they don’t belong anywhere else on the internet.
The excitement and love we’ve received from our community over the last year inspires us to bring Poparazzi to more people. We’ve built a world class team of engineers, designers and community builders all dedicated to making the vision of Poparazzi come to life. If you’re interested in joining us — we’re hiring!
It’s been incredible to watch our community grow and evolve over the last year, and we can’t wait to show you what we have in store for next year. From the entire team here at Poparazzi, we thank you from the bottom of our hearts for your unwavering love and support.
If you’re new to Poparazzi, we invite you to download the app and join the movement.
Let’s get this bread!🥖
About us
Our mission at Poparazzi is to spread empathy and connect people in the most authentic way possible. We do this by making social media less about promoting ourselves, and more about sharing moments with the people we love. People are at the heart of everything we build. We design products and experiences that bring the world closer together: one pop at a time.
We’re a small team based in Marina Del Rey, California — we’re hiring!
For more information, check out our website at www.poparazzi.com
